Notes on small business websites.
Honest, practical writing on what makes local business websites work — pricing, conversion, local SEO, photography, and the quiet decisions that decide whether a visitor becomes a customer.
- 8 min readtradescalgary
How Calgary trades win the hail-season call
A storm rolls through and every roofer in Calgary is buried in calls. Here's how to be the one who gets the call — and the fixes that take an afternoon.
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- 9 min readlocal SEOcalgary
How Calgary businesses actually show up in Google's map pack
The map pack decides most local business in Calgary — not your website. Here's what actually moves it, what doesn't, and how long it honestly takes.
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- 6 min readcafesrestaurants
How to build a café website with an online menu (2026 guide)
A practical guide to getting your café menu online — real menu page vs PDF, online ordering, what it costs in Canada, and how to get found on Google.
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- 6 min readbuying guidesmall business
7 questions to ask before hiring a web designer
Hiring someone to build your website? Ask these 7 questions first — they separate a designer who'll grow your business from one who just makes it pretty.
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- 5 min readsmall businessbuying guide
Do you still need a website if you have Instagram and a Facebook page?
If your business runs on Instagram or Facebook, do you really need a website too? The honest answer — and three things social media can't do for you.
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- 5 min readprocesssmall business
How long does it take to build a small business website?
A realistic timeline for a small business website, from kickoff to launch — and the three things that actually slow projects down (it's not the design).
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- 4 min readpricingsmall business
Should you build your own website or hire someone? An honest answer
Squarespace and Wix are genuinely good — until they aren't. How to tell whether to build your site yourself or hire a designer, without wasting money.
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- 8 min readcafesrestaurants
The 5 things great café websites get right (and how to fix yours this week)
Five concrete fixes that make a café website pull its weight — menu structure, mobile ordering, real photos, speed and local SEO. Most pay off within a week.
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- 9 min readpricingsmall business
How much should a small business website cost in Canada in 2026?
What you'll actually pay for a small business website in Canada in 2026 — DIY templates, freelancers, studios and agencies, in real Canadian dollars.
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